Business excellence in the service of human authenticity
Juan Salas is a Spanish entrepreneur and speaker with over 15 years of experience reinventing businesses globally, serving as a business owner, consultant, and AI executive.
Juan champions human authenticity as a driver for both business competitiveness and personal transformation.
Born
Santo Domingo de La Calzada, La Rioja, Spain
He enters the world in a town in northern Spain where time is measured by harvests and trades.
Return home
La Rioja, Spain
He leads the reinvention of his family business, Discalsa. He goes from the boardrooms of the IBEX to driving a truck across France to showcase his products in design boutiques and internationalize his company.
Return to the corporate world
Madrid, Spain
Following a period of personal reflection and "recovery" after closing his company, he returns to the corporate world at Oracle, where he leads business development for their applications business in Iberia.
Founds Salas Santamaría
Madrid, Spain
After "recovering" from being an entrepreneur, and with his perspective enriched by his years in multinational tech companies, he returns to entrepreneurship. His mission: to put business excellence at the service of human authenticity.
Founder and CEO
Salas Santamaria is the platform created by Juan to put business excellence at the service of helping companies and individuals thrive who choose human authenticity as a competitive advantage.
Salas Santamaria is a specialist in bringing business projects to life through the creation and growth of companies and the production of artistic projects.
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My talks offer a solution for business reinvention and personal transformation in the age of AI, focusing on driving business excellence through the development of human authenticity.
I work with:
Let's talkBusiness owners and executives seeking paths to business reinvention through human authenticity.
Disruptive entrepreneurs with a humanistic calling.
Unique individuals looking to live their lives in alignment with their true essence.
